Dubai, 13 October 2023

Central Trading Company, a member of Al Rostamani Group, was recognized with five awards at the Castrol Business Excellence Awards 2023, held during the Castrol Partner Conference in Dubai, which brought together senior leaders from across the Middle East. The recognition highlights Central Trading Company’s performance across commercial growth, brand leadership, customer engagement, and community impact.

The awards presented to Central Trading Company were:

• Ambassadorial Distributor of the Year
• Best Customer Champion of the Year
• Best Corporate Social Responsibility
• Best Performance on Castrol MAGNATEC
• Best Performance on Castrol ACT

The Ambassadorial Distributor of the Year award, considered the highest distributor honour, reflects Central Trading Company’s contribution to expanding Castrol’s presence in the UAE through strong market development, effective brand representation, and sustained commercial delivery.

As Castrol’s leading distributor in the Middle East, Central Trading Company has built a resilient platform through long-standing partnerships, operational capability, and a wide distribution network that serves both retail and commercial customers. Continued investment in service quality, partner support, and network growth has enabled the company to deliver consistent results across key product lines.

The Best Corporate Social Responsibility award recognised a technician-focused wellness initiative organised by Central Trading Company in collaboration with Castrol and Aster Clinics. The programme provided preventive health check-ups and educational sessions for workshop technicians across the UAE and reflects the company’s commitment to the wellbeing of its extended service network.

Mohammed Fathi Aqel, General Manager of Central Trading Company, said:

“We are extremely proud of this recognition from Castrol. It reflects the dedication of our team, the strength of our partnerships, and our ongoing commitment to service excellence.

We value the opportunity to grow alongside our partners, contribute to the community, and maintain a long-term focus on sustainable business practices.

We thank Castrol for their continued trust and look forward to building on this momentum in the years ahead.”

Central Trading Company will continue to focus on strengthening partnerships, enhancing customer value, and supporting the long-term growth of the UAE’s automotive service industry.